Lidl has introduced a new self-scanning feature in its loyalty app to streamline the checkout process for customers. This update allows shoppers to scan items using their phones before making payments at the register. The feature was initially tested in four stores earlier this year and is expected to be rolled out across all stores next year.
The supermarket chain has filed a trademark for “Lidl & Go” in Europe and the UK, focusing on digital payment and scan-and-shop systems within its stores. Shyam Unarket, Customer Relations Director at Lidl GB, highlighted the company’s commitment to enhancing the customer experience through digital innovation.
Lidl has been named the cheapest supermarket by Which? for the second time in recent months, surpassing its competitor Aldi. A comparison of 70 items showed that the average cost at Lidl was £120.46 in October, or £120.38 for Lidl Plus members, while the same basket of goods at Aldi averaged £121. Aldi has held the title of the cheapest supermarket 22 times in the last 24 months, according to Which? analysis.
In a separate comparison of 187 items, Tesco shoppers would have spent £134.89 in the previous month, or £133.38 with a Clubcard, whereas Sainsbury’s customers faced a bill of £139.68, or £136.79 with a Nectar card. Aldi and Lidl were not included in this comparison due to their narrower product range compared to other supermarkets.