Vernon Kay’s various profitable endeavors following his wife Tess Daly’s departure from Strictly Come Dancing have been unveiled. Tess, aged 56, made the unexpected announcement of her exit from the BBC show after being its host for 21 years in October. Her co-host Claudia Winkleman also confirmed her departure simultaneously.
In a joint message to fans, the duo expressed their love for working together and described hosting Strictly as a dream come true. They emphasized their decision to leave together and expressed gratitude to the BBC and all those involved in the show.
Their final appearance was on the Christmas Day special of Strictly. While Claudia, aged 53, has secured a new role hosting her own chat show on the BBC and continues her successful involvement in shows like The Traitors, Tess has not made any professional announcements yet.
Vernon, who has been married to Tess for 22 years and shares two daughters with her, continues to earn an estimated £395,000 annually hosting his mid-morning show on Radio 2. Apart from his BBC commitments, he engages in several side projects.
In a video posted on Instagram in December, Vernon can be seen promoting caravan holidays at Parkdean Resorts for as low as £99. The ongoing partnership is evident from the caption, hinting at future collaborations.
Following Tess’s departure from Strictly, Vernon announced a collaboration with the toy brand LEGO. He featured in an advertisement alongside his eldest daughter Phoebe, potentially earning up to £50,000. Additionally, he showcased his skincare routine on social media, endorsing brands such as Wellman, in line with Tess’s association with Wellwoman.
Vernon, who began his media career as a model in 1997, has also been endorsing Marks & Spencer through social media campaigns. Besides promoting their clothing lines online, he participates in live shopping streams and highlights M&S men’s ranges.
Furthermore, Vernon frequently performs at DJ events hosting his Dance Sounds Of The 90s gigs across the UK. While this aligns with his Radio 2 role, it is believed that he earns substantial income from these appearances.
In the past, BBC personalities were restricted from leveraging their fame for commercial purposes, but this policy appears to have relaxed recently, allowing Vernon to capitalize on his public profile.
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