Individuals preparing to take advantage of the upcoming Prime Day sales should be mindful of certain precautions. Cybercriminals are actively seeking opportunities to exploit major shopping events through deceptive tactics like fake offers, phishing emails, and imitation websites designed to deceive consumers into sharing personal information or financial details. Security experts are cautioning that the intensity of Prime Day shopping creates an ideal environment for scammers.
Check Point’s security team revealed that a total of 6,843 new Amazon-related web domains were registered globally between December 2025 and the previous month. Notably, April witnessed a significant surge, with 1,446 new domains established within that month alone.
The timing in April is particularly alarming as attackers can use this period to mature malicious domains, making them appear more legitimate and evading detection before Prime Day commences.
Although the majority of these domains are safe, Check Point’s investigation unveiled that approximately one out of every 11 newly established Amazon-themed domains was either malicious or suspicious in nature.
Check Point stated, “Prime Day scams are successful because they closely mimic typical shopping behavior, including familiar branding, authentic checkout pages, delivery notifications, and last-minute urgency.”
The security company emphasized, “The best approach is not only to identify suspicious messages but also to slow down the purchasing process enough to verify legitimacy before clicking, logging in, or making a payment.”
So, how can consumers enjoy Prime Day without falling victim to scams?
For those planning to shop during Prime Day, there are several straightforward measures to prevent falling prey to fraudulent activities.
Firstly, meticulously scrutinize the website address before entering any information. Scammers frequently create counterfeit pages that closely resemble Amazon’s authentic site.
Check Point cautioned, “Numerous fraudulent domains closely imitate Amazon’s real URL. Watch out for additional characters, hyphenated brand names, or unusual extensions such as .top or .online.”
Furthermore, shoppers should refrain from clicking on links received via emails, text messages, or social media posts. Instead, it is advisable to manually type Amazon’s website address into the browser.
Other red flags to watch for include unbelievably low-priced deals, notifications claiming refunds are owed, or alerts stating that offers are expiring soon. These tactics are commonly employed to create urgency and prompt impulsive decisions.
Another prevalent scam method involves fake warnings about Prime accounts being suspended. If a message is received suggesting that an account will be closed unless immediate action is taken, it is advisable to verify the information directly through Amazon’s official website.
By adhering to these precautions, shoppers can