McDonald’s customers are expressing frustration over the nearly £2 price tag for a single hash brown at certain locations, as revealed in a viral social media post. The post, garnering over 459,000 views, showcased a McDonald’s menu board pricing the hash brown at £1.99, prompting comments like “£2 for one hash brown is too much” and “this price increase is madness.”
Some customers reminisced about the days when the hash brown was priced at 59p, expressing disappointment at the current cost. A McDonald’s spokesperson clarified that franchisees set prices independently, emphasizing their commitment to quality and value for customers.
In related news, McDonald’s announced adjustments to its MyMcDonald’s Rewards program, increasing the points required for free items like a Big Mac or Chicken Nuggets. Starting March 17, customers will need 6,500 points, up from 5,500, to redeem these items. Points earned are based on spending, with 100 points awarded for every £1 spent at McDonald’s.
The loyalty scheme changes were attributed to rising food and supply costs, according to a McDonald’s spokesperson. While point requirements have increased across tiers, new redemption options like Chicken Selects and Sausage Sandwiches have been introduced to enhance customer choice and experience.