Apple’s range of popular devices like MacBooks, iPads, and iPhones is well-known, but its services are also seeing a surge in popularity. The tech giant has recently reported a ‘record-breaking’ year, with users increasingly gravitating towards its audio, TV streaming, and news offerings.
Apple Music, accessible on both iOS and Android devices, experienced its most successful year in 2025, setting new records for listenership and new subscribers. The platform introduced various updates, including Lyrics Translation and AutoMix features, enhancing the user experience.
In addition to the success of Apple Music, Apple TV’s viewership has soared, with a 36% increase in viewing time in December compared to the previous year. The platform expanded its content library with additions like the F1 film starring Brad Pitt and the highly-rated drama Pluribus.
The App Store also had a strong performance in the past year, boasting over 850 million weekly users globally. During the festive season, there was a surge in visitor numbers, and consumer spending on digital goods and services reached a record high.
Apple Podcasts also saw significant growth, achieving record listenership, plays, and subscribers. Updates to Apple’s services included the expansion of Apple Fitness+ to more regions and the addition of over 50 new games to Apple Arcade.
Furthermore, Apple enhanced its Share Item Location feature in Find My, collaborating with 27 additional airlines to improve luggage tracking. Apple Maps expanded its Detailed City Experience to new locations like New Orleans, Singapore, and Monaco, offering 3D landmark views, including a custom F1 Monaco Grand Prix experience.
Eddy Cue, Apple’s senior vice president of Services, described 2025 as a year of remarkable growth, global expansion, and continuous innovation for Apple’s services. He highlighted the commitment to enhancing user experiences across various platforms, reflecting the enthusiasm of customers for new apps, shows, music, and secure shopping options provided by Apple.